Social Media Services
The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular, creating a social media sensation that’s still popular today. Social media is now part of our lives we use it to interact with different people, make new friends and we also use it to market and promote businesses or events.
Advertising on social media
Social network advertising, also social media targeting is a group of terms that are used to describe forms of online advertising that focus on social networkingservices. Social media has a lot of advertising strategies that one can use to market a brand. Social media advertising is able to target a large audience in a wider variety. The advantage of using social media advertising is that it increases your ad`s relevance and it provides a level of personalization that is not provided on other advertising channels. Social media advertising opens more opportunities for the brand to grow people get to comment and express themselves openly about how good the brand is and this gives the brand more credit and recognition.
The best thing about using social media advertising is the convenience of interacting with your target market. People use their smartphones and tablets to communicate and to logon to social media. This makes it easier for the audience to see your advert on social media because it can reflect immediately when they logon to Facebook or twitter on the news feed or timeline. Mobile dominance is the next big wave in social media advertising because mobile users are already checking Facebook, Twitter and Instagram multiple times a day. Another important fact about using social media advertising is that it is more affordable to advertise on social media than advertising on television and print media. Digital media is growing remarkably and the advertising revenue grew in large quantities.
Why digital advertising works for brands
Here are a few points why digital advertisings work:
- Digital Advertising Drives Sales
2. Digital Advertising Enhances the Effectiveness of Non-Digital Media Channels
3. Digital Advertising Is Effective Across the Entire Customer Journey
4. Digital Advertising Drives Word-Of-Mouth at Scale
5. Digital Creative Drives Interaction & Lifts Brands
6. Digital Advertising Is More Efficient Than Traditional Media
7. Digital Advertising Is Essential To Reaching an Audience
8. Digital Advertising Is Even More Effective Than We Know
Digital advertising is creating brand awareness and it is increasing demand and desire of brands.
AzaTv is an entertainment programme that provides their services through their website and social media. They use social media advertising as a platform to market their brands.